The Event Strategy You’ll Never Forget

Have you ever thought about running an event in space? Yeah… me neither—until today.

In this episode, I sit down with Brody Lee, an entrepreneur who turned a near-death experience into a mission to change the world through human connection. From selling fake hall passes in high school to closing $20k at his very first (one-person!) event, Brody’s journey is nothing short of wild.

We dive into how events aren’t just about selling from the stage—they’re about curating transformational experiences that respect the real costs people pay to show up: their money, time, and relationships. Brody breaks down why treating your attendees like ATMs is a losing game, how he built (and walked away from) a $3.5M business, and why he’s now aiming for a billion-dollar moonshot with events that could literally take us to the stars.

If you’ve ever wondered how to create meaningful, profitable events—or if you just need a reminder of what’s possible when you refuse to quit—this is an episode you’ll want to grab a front-row seat for.

 

What You’ll Learn:How a life-changing wake-up call set Brody on the entrepreneurial pathThe surprising $20k lesson from his very first event (with one attendee)Why most events fail—and how to make yours unforgettableThe “conversion content” approach that inspires people to work with you (without pressure tactics)Why hugs matter more to your business than you thinkBrody’s audacious plan to run a philanthropic event… in space

 

Chapters

00:00 Welcome & Space Conference Joke

00:38 Brody’s Wake-Up Call: Overdose to Clarity

02:40 Starting His First Business After Tony Robbins Event

05:01 The One-Person Event That Made $20K

06:47 Lessons on Empty Rooms & Event Marketing

07:49 From Apple to $1.3M in Year One

08:55 Scaling, Burning Out & Walking Away from $3.5M

11:15 Why Most Events Fail (and How to Fix Them)

13:50 Respecting the True Cost of Attending Events

15:43 Selling with Impact (Not Pressure)

19:25 Tony Robbins as the Gold Standard of Events

21:03 Why Virtual Can’t Replace Hugs & Hallway Connections

22:39 The Future of Events: AI, Impact & Revolution

24:41 Project Orelis: A $10B Event in Space

26:45 Brody’s U.S. Bucket List & Travel Goals

27:29 Wrap-Up & Call to Action