Episode 14 - Andie Riches from Geordies Love Gin (@geordieslovegin)

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

NewsHello and Welcome to Episode 14Interesting thinking about what Ian from LogoGeek said last weekDiscussed brand as folder in your mind Key takeaway for me was thinking about who you are planning to appeal to with your postsThink about a story to differentiate yourself and be unique don’t copyDon’t think Mont CervGin will be taking off too soon but a guest coming up soon maybe able to help me with that one.Weekly Gin RecommendationThis weeks recommendation is from the Penderyn Distillery and is Brecon Gin.In 1990s friends in a pub were talking about creating a whiskey distillery and they 'dreamt of creating a whisky as pure and precious as Welsh gold, represented today by Penderyn’s ‘gold seam’. They did that. I loved the whiskey and so had to try the ginThey use the base grain spirit that they use for the whiskey and create a gin with botanicals from the four corners of the world The nose is very much London Dry Gin i.e. heavily juniper basedThe flavour profile begins with an initial sweet taste followed by a citrus and then with the dry juniper taste at the back of the profile.This is a very smooth gin and 43% and goes nicely with a light tonic such as standard, Mediterranean or Elderflower.It could easily lend itself to a cocktail and is smooth enough to work as a dry martini although would not be my first choice.It has a proud place on my gin shelf and for anyone who loves a London Dry Gin with something a little bit special I can thoroughly recommend.Andie Riches from Geordies Love Gin

Oral B Ambassador

Getting the word out about keeping your teeth healthy especially with delicious cocktails containing sugarWas given a toothpaste target toothacheIf you go to the page on Boots you can get 50% off using the code CALM50Always go for gin with natural flavours and not much sugar.Classic G&T drinkerStay away from sugary spirits. Go withChocoholic. No sugary gin. Gin without sugarBalance

Competitive Rowing

8 people in crewWent to Women's Henley RegattaIn Nationals

Swimming

Waiting for pools to re-openStrength and conditioning with ZoomSessions in local park now given that lockdown has been reduced

Mermaid Class

Talked about that Bens tail would be pink to match the logPlastic covered in neoprene which you put both your legs intoThen add the lycra tailLots of mermaid activities like a treasure hunt finding jewels at the bottom of the pool and learning to blow Mermaid bubbleGet badges bronze, silver and goldHaving fun

How did you get into gin ?

Holiday in Ibiza21st birthdayQuite pricey gin in copper glass with blue tonicTasted lush

Why did you choose Instagram ?

Liked pretty picturesEnjoyed taking picturesWay to look back on gin and how enjoyed itBetter to use Instagram rather than making written log

Why did you start posting more recently ?

Difficult time in lockdownHefty gin collection build up from Christmas and had time to open, try them and postLet people know what going onDid gin in a day May by @gin_a_ding_ding last year so decided to do it this yearGot inventive with postsThen got bug

How do you select the gin that you post with it ?

From collectionNot post if not enjoy itLike to post favourites and way of drinking itIf find different way to drink then will post

What makes a good post for you ?

Did a post on swimming pigs recently and went to local farm shop to take pictures with their pigsWas lucky to be winner of Swimming Pigs ginPigs are very friendly and inquisitive and snorts very cuteWould love to eventually see actual swimming pigs in Caribbean

If look at some else post what works for you ?

Offers and dealsWant to know where they bought something and how much it wasTry something newClear imageWhat garnish it is ? etc

Live with Tristan from Massingberd-Mundy Mundy

Saw on stories asking if a ginfluencer would be interested in doing a live.Decided would give it a goNot done beforeHospitality industry has had a difficult time and wanted to local followers to see that these places are ready for business.Ben though the live was really unique because it was in a restaurantMark is owner of the the restaurant called Caboose in BlythLocated on river Blyth and see the river and seaUse her own platform to help others

What would you do differently in a future live ?

Different location to keep things interestingMarket research with customers trying ginsAnother cheeky discount codeNothing currently planned at present

What qualities attract you to a brand ?

Local brandsReducing environmental impact regarding plastic and packagingBen mentioned Mermaid gin as being really good on limiting their environmental impact, especially plastic and trying to source where possible local ingredientsLove to see people behind the brandsGet to know the peopleOver lockdown lots of brands have been using live platform to promote ginNice when a brand recognise youBen was very humbled when he had something he wrote for The Edge Gin reposted

Holy Island Gin

Did not go to big supermarkets unless click and collectGo to local farm shop once a week Moorhouse Farm in StanningtonHad good rules and guidance. Already wearing marks. Designated area to wash hands.Made feel really safeHave tasty produce and locally produced ginsPicked up Holy Island GinReally good engagement over Instagram with Holy Island GinUrge anyone in Northumberland to go and visitLocal and nearby and love Holy Island

How can a brand get more engaged ?

Like and comments postsCompetition and lives.Andie did first competition a few weeks agoMutual contact between her and the distilleryImportant to say competition not sponsored by InstagramLiked doing the video of the drawing of the winner

Logo and Brand

Logo designed by Judith (Mum)Name does what it says on the tinLikes minimal stand out logos. Can change to anything like Geordies Loves Rum and GeordiesGin deal page to try and benefit othersWebsite very newMerchandise a bit of fun

Superlushcards

Separate account from Geordies Love Gin but cross posting between the two.Judith has done some gin related cards. Cheeky, funny cards. Helps with ideas for gin greetingGin Christmas range coming out soon

Future Plans

Not go a lot planned for the futureTrying to find good deals

Contact

Instagram - @geordiesloveginTwitter - @geordiesloveginWebsite - https://www.geordieslovegin.com

What is your favourite gin and what would you serve it with ?

Law Gin, IbizaFirst distillery visited and favourite islandLight tonic and good wedge of orange

What does gin mean to you ?

Fun. Love gin in moderation.Mum and Grandma can enjoy it togetherNot just on your ownMissed Grandma in lockdown and now in bubble

Gin Community Shout OutTiger gin making me laugh with hilarious postsThe Gower Gin Company has has loads of posts. Look at #gowerginpresents. I like the winner The Usual Suspects by vickymason88 and also @an_elfs_ruin under milk woodStockport Gin I don’t feel hungover. I have gin flu !!the_wanderingbartender - competition. This week it is James Bond. The entries are amazing. Check it out by going to the_wanderingbartender and voting

Instagram Community Shout OutThis weeks Instagram shoutout is to Carole of GrandmasginparlourLove the fact you used to have Westies. You definitely get a thumbs up from me and a paw up from Rufus my WestieI like your Grandmas Gin Parlour board that you present onReally liked your presentation recently of the Gower Gin and the fact that Mr C was having Gwyr Rhosili - Dragon and you were having Rhamanta GinI liked the splash challenge that you did and I will forgive you that it was not ginI liked the picture of you out after lockdown. It is always nice to see someone behind the Instagram. Something that I really need to do myself.I like the fact that you try things in your posts and then refine them. e.g. when you tried the Highland Sling with the Rock Rose Gin Citrus Coast Edition and decided to dispense with the sugar syrup and just have the Elderflower posh pop.Keep your posts going and thank you for your support.

Get In ContactIM me at @ginignite Instagram or @ginignite on TwitterE-Mail me at gin.gossip@ginignite.comIf you have ideas IM me or e-mail at podcast.ideas@ginignite.comIf you want to be on the show then IM me or e-mail me at podcast.star@ginignite.com
Final ThoughtThe thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.The world would be a better place if everyone took that view.Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.Cheers