From Saatchi copywriter to denim brand founder - David Hieatt, Hiut Denim

Today we're joined by David Hieatt, founder of Hiut Denim Co., and The Do Lectures.

What we covered in this episode:

How to pronounce Hiut and its origins What inspired David to start a jeans company Pitching a business aged 14 Raised by wolves at Saatchi and Saatchi Setting up their first business Howies Surviving without pay for 6 years How it feels to sell your business The impact of having a dad in the merchant navy The importance of making people feel something Having a purpose and bringing your values to work How to find your purpose Why saving Britains biggest jeans factory inspired David to create Hiut Coping with 6 months orders in one month Why a newsletter is your most important communiction tool Getting geeky about newsletter stats Trying to beat your best newsletter Writing a book in 30mins a day Learning from Paul Arden The importance of choosing your boss carefully Focussing on being the most influential 30 person jeans company Being better today than yesterday Saving the planet with the No Wash Club Coping with 3 years of repairs in 3 months after offering free repairs for life The 88 hours it takes to win business The inspiration behind the DO lectures and the irony of 'doing one thing well' Don't just stand there, do something. Making change happen. Selling tickets to Do lectures out in an hour Talks from a cowshed in west wales