What Happens When a CEO Trades Boardrooms for a Truck? The Surprising Result

Jared Rosenthal is a trailblazing entrepreneur and former healthcare CEO who redefined success by embracing unconventional ideas. After a decade in nonprofit healthcare and serving as CEO of Amerigroup Illinois, where he managed over 400 employees, Jared took a bold leap in 2007, leaving the corporate world to launch his own venture.

With no outside funding, he created Health Street, starting with the now-famous "Who's Your Daddy" mobile DNA testing truck, which captured national attention and inspired the VH1 reality show Swab Stories.

He transformed his initial venture into a thriving technology platform, serving over 50,000 companies.

What you will learn

Discover how leaving a CEO position to start a business with a mobile DNA testing truck led to greater success and innovation.

Learn how breaking corporate norms and embracing unconventional leadership strategies helped build successful, value-driven teams.

Explore how to build a modern tech stack for small business success and compete effectively without large enterprise budgets.

Understand when to leave the corporate world for a startup, and how taking calculated risks can lead to entrepreneurial success.

Find out how guerrilla marketing strategies, like Jared’s viral "Who's Your Daddy" truck, can drive growth and capture national attention.