Why Pausing Meta Ads Based on CPA Is a BIG Mistake!

3 de abril de 2026 • 22min

Perpetual Traffic

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Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands.

Book your spot: https://www.tiereleven.com/audit

Ever been told to cut your losers and let your winners run? It sounds simple enough, but what if this popular advice is actually hurting your ad performance? In today’s episode, we’ll uncover why focusing on CPA (Cost Per Acquisition) might be misleading and what you should do instead to optimize your ad strategy.

Tier 11’s John Moran walks us through an experiment where we tested ad sequencing and creative strategies. The results prove that cutting ads based purely on CPA could cost you more than you think.

We’ll also break down the right approach to assessing ad performance in the Andromeda era and how understanding traffic stages can completely change the way you think about your ad spend.

In This Episode:

- Meta Andromeda’s changes after recording the episode

- The dangers of cutting your “losers” based on CPA

- Case study: Cold traffic trends and clicks to add carts

- Examples of user journeys when running UGC ads

- Why you should not pause ads

Mentioned in the Episode:

Partner With Our Digital Marketing Experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Full Episode, Stop Pausing Ads: Why “Bad” Meta Ads Could Be Your Best Ads: https://www.youtube.com/watch?v=-g6N9ZlcW_8

Still Relying on Old Funnels? Here’s What’s Working in Meta Ads Right Now: https://perpetualtraffic.com/podcast/episode-785-still-relying-on-old-funnels-heres-whats-working-in-meta-ads-right-now/

The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now: https://perpetualtraffic.com/podcast/episode-787-the-funnel-is-dead-heres-what-full-funnel-actually-means-now/