Her remarkable journey from South Africa to becoming a powerhouse in fashion and brand licensing, Bonita Segall.

Bonita Segall is a designer, entrepreneur, and co-founder of a thriving licensing and branding agency representing over 220 global brands. Originally from South Africa, ⁣ Bonita began her U.S. journey in the apparel industry before launching VIP Mama, a bold maternity brand merging rock culture and fashion. After a major retail deal collapse wiped out her savings, she reinvented herself—transforming setbacks into innovative opportunities. ⁣ Bonita is now known for her sustainable, multifunctional fashion line inspired by Airstream trailers and her hands-on approach to brand-building.