392. Leslie Bailey’s Secret Sauce for Coworking: Food, Events, and Corporate Sponsors
Everything Coworking
In this episode, I talk with Leslie Bailey, founder and CEO of Indy Maven and the powerhouse behind Maven Space, a coworking space that was as bold and layered as Leslie herself.
Leslie never set out to run a coworking space. What began as a media company and newsletter for women in Indianapolis quickly snowballed into a full-on community, and eventually a physical space with coworking, a cafe, a gym, an event venue, and yes, cauliflower soup that apparently had a fan club.
We talk about:
How Leslie went from lifestyle editor to community builder and coworking operator, almost by accident.
The business model behind Maven Space: combining coworking, hospitality, events, and sponsorships into one seamless experience.
What worked (and didn’t) in her 15,000 sq ft downtown space, and what she planned to change in her next location.
How she used sponsorships and her media background to unlock non-traditional coworking revenue streams.
Why her digital membership community is still going strong, and what the future looks like post-coworking.
Whether you’re dreaming about layering more revenue streams into your coworking business or wondering how to build community with or without a physical space, this one’s packed with takeaways you can use.
Resources Mentioned in this Episode:
Leslie Bailey’s personal website
Leslie’s 10 Lessons Learned article
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space