UN 400 - Tina Dietz. Sound Content Strategy.

Tina Dietz, founder of Twin Flames Studios, explains how audio content builds trust through intimacy and strategic development. The conversation covers why vocal variety maintains engagement while presentation-style delivery fails, how podcast saturation fears are overstated with only a couple million active shows worldwide, and the difference between podcasting as a business versus for business development. Dietz discusses why audiobooks have grown double digits for fifteen years, where AI voice cloning currently works effectively, how over 80% of audio consumption happens during multitasking, and methods for extracting business intelligence from podcast archives.