Hotel-Style Housekeeping for Apartments with Omer Agiv, Ep. 724

Omer Agiv is the co-founder and CEO of Faireez, an AI-powered housekeeping platform delivering hotel-style cleaning services to multifamily buildings. A serial entrepreneur with seven startups under his belt—including one acquired by Anheuser-Busch—Omer brings deep expertise in digitizing traditional industries. With Faireez, he’s aiming to disrupt the outdated home cleaning model by providing on-demand, tech-enabled daily housekeeping that enhances resident lifestyle and property value.

 

 

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Key Takeaways

Faireez makes housekeeping a modern apartment community amenity, offering AI-powered daily cleaning services tailored to multifamily properties.

The platform benefits three key groups: residents (who want convenience), property managers (seeking lifestyle-enhancing amenities), and cleaners (offered stable, respectful employment).

Unlike gig economy models, Faireez partners with professional cleaning companies and assigns one “fairy” per building for consistent service.

This model enables short, high-frequency cleaning sessions (15–20 minutes daily) and creates a trust-based relationship with residents.

Faireez enhances NOI for property owners while offering residents a premium, lifestyle-driven amenity.

 

 

Topics

From Beer Analytics to Domestic Tech

Omer previously built and sold a startup that provided real-time beer consumption analytics for breweries worldwide.

He’s passionate about applying tech to “low-tech” industries—first beer, now housekeeping.

Faireez was born from his frustration of working long hours and still coming home to do dishes at midnight.

Housekeeping for Apartments

Residents dislike daily chores and only have access to bi-weekly deep cleaning services.

Property managers lack truly useful, lifestyle-enhancing amenities to differentiate their buildings.

Cleaners face unstable gig work—Faireez offers full-time partnerships, insurance, and steady assignments.

Why Gig Economy Models Fail in Housekeeping

Previous “Uber for cleaning” startups failed due to inconsistent quality and no recurring relationships.

Faireez does the opposite: one assigned cleaner (“fairy”) per building, pricing per chore (not hour), and better-than-market pay.

Building trust and consistency drives better service, community engagement, and resident satisfaction.

AI and Tech

Machine learning optimizes routing, scheduling, and dynamic pricing per city and chore type.

Faireez is piloting video-based assessments where residents film their space and get an instant plan, quote, and cleanliness score.

Their systems update pricing frequently to keep it affordable while maintaining operational efficiency.

Best Properties for Hotel-Style Housekeeping

Class A properties with 100+ units and a family-oriented resident base.

Ideal for buildings seeking to add non-rent revenue and attract renters looking for lifestyle upgrades.

Especially popular with families, busy professionals, and tech-savvy urban renters.

 

 

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Round of Insights

Failure that set Omer up for success: Omer didn’t name a specific one but emphasized how failure brings the right people and valuable learning opportunities.

Digital or mobile resource: He recommends property managers study Gen Z lifestyle trends to understand the growing demand for convenience and speed.

Daily habit: Jogging, morning smiles, and cold plunges—Omer starts his day with intention and positivity to stay focused and resilient.

#1 insight for property tech innovation: On-demand solutions don’t work for recurring problems. To truly improve resident experience, consistency and personalization are key.

Favorite restaurant in Tel Aviv, Israel: The Marina

 

 

Next Steps

Learn more or explore partnership options at faireez.com

If you own or manage Class A properties with 100+ units, explore Faireez as a resident-paid amenity

Consider how lifestyle-driven services can drive NOI and differentiate your property

 

 

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