Alan Versteeg: 9 Brutal Truths Every Sales Leader Needs to Hear

In this episode, Marcus is joined by Alan Versteeg, a coach and sales performance specialist with years of experience helping companies unlock what's really holding their teams back.

Together, they explore 9 critical truths most sales leaders overlook, and the hidden leverage points that can transform your results without overhauling your tech stack or doubling your headcount.

What you'll learn:

Why your middle managers are your most underused asset, and how to activate them

How on-the-job coaching delivers a 72x return when done right

The dangerous illusion of control CRMs create, and what to focus on instead

How shifting from managing individuals to managing the sales environment changes everything

Why asking basic questions like “Why do we prospect?” can unravel deeper issues in your sales process

How to identify the handbrakes slowing growth, often hidden in plain sight

Why failure is your most powerful tool, if you build the right culture around it

The key difference between managing tasks and driving impact

And how changing perspective can make the difference between short-term wins and long-term performance

If you're a CRO, VP of Sales, or leading a team in a mid-market organisation, this episode is packed with practical, thought-provoking insight you won't get from dashboards or sales playbooks.

 

Connect on LinkedIn

https://www.linkedin.com/in/alanversteeg/

https://www.linkedin.com/in/marcuscauchi/

 

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